By now you've heard of the GDPR, but is your institution GDPR-compliant? And if it is, have you considered all the ways in which GDPR compliance and data security issues impact your international student recruitment. Hint: it's not necessarily a bad thing. Read on to make sure that you are GDPR compliant and find out how you can use date security measures to improve your student recruitment process.
New jobs, skills, and education go hand-in-hand with a new economy. The latter is a phrase that has been bandied about for a couple of decades now – and it’s finally coming to fruition as new, high-growth, high-tech industries take the reins of GDP growth and drive it forward. Today’s business schools have a responsibility to prepare their students for tomorrow’s challenges – and prospective students will flock to those institutions that do so.
This year’s NAFSA 2018 Annual Conference & Expo is quickly approaching. This year’s theme? “Diverse Voices, Shared Commitment.” While the diversity imperative -- and the multitude of perspectives it supports -- is well-known in higher education, the successful cultivation of diversity is not as simple as recruiting more international students to college campuses. Colleges and universities must also support their wants, needs and goals once they arrive. Enter diversity management.
Here’s a closer look at diversity management, why it matters, and how to support diversity.
Today’s b-school students have a very different collective outlook than those of a decade ago. While they may once have been driven largely by money and status, another factor is increasingly important to the next generation of business leaders. Here's a look at how the global financial crisis of the noughties has shaped and directed business schools and business students of the twenty-first century.
We are at a critical moment for community colleges in the US. Recruitment is on the rise (foreign enrolments in community colleges are up 8% in a decade), but bold ideas are needed to capitalize on a market in which four-year colleges have soared ahead with a 40% upturn. For the community college sector of higher education, 2018 is the moment to adjust expectations and gear up for a serious new look at this exciting and developing market. Here's a look at how to poise your community college for international enrollments.
Last month, higher education professionals from around the world met at the annual APAIE Conference and Exhibition in Singapore. The ‘gateway to Asia’ was an ideal destination for APAIE 2018’s guiding theme: ‘The Impact of the Fourth Industrial Revolution on Higher Education in the Asia Pacific.' Delegates were keen to learn how regional economic growth and a swelling middle class are making that gateway an interesting route for international student traffic heading into and out of Asia. Read on to find out how this dynamic region is shaping the future of international student recruitment and the international education sector in and outside the Asia Pacific.
Graduate recruitment marketing is a fast-changing landscape. While it's important to sustain strong foundations, future-proofing your approach means discovering - and developing - vital new strategies for the year - and years - to come. Read on for a breakdown of some forward-thinking techniques you can learn and implement to make sure that your student recruitment plan is ready for 2020 and beyond.
A new year means new opportunities and new trends. January is a great time to reflect and take stock of the previous year and how we can apply what we learned from 2017 to the future. 2018 is poised to be an exciting year in international education with long-range potential. Institutions that are looking to develop in harmony with underlying social and demographic trends will not only establish their recruitment strategies for 2018 – they will set the tone for 2019 and the decade ahead.
Spanish is the most commonly spoken Romance language on the planet, and has the third largest population of speakers, after English and Mandarin. For twenty-first-century students, learning Spanish presents a wide variety of opportunities, but for many students learning Spanish is about more than grammar or conversation - modern students want to learn in Spanish, and develop skills specific to Spanish-language cultures. So, how do potential students decide to study in Spanish, and how can you optimize your marketing strategies to attract the most promising ELSE students to your programs? Read on to find out how to increase international enrollment and market to the right students.
A university is a complex beast, and potential students are a pretty varied bunch, too. Every potential recruit has their reasons for studying, and they may be most attracted to your particular institution for its facilities, its location, or its reputation, among countless other factors. Convince them that your academics are super-inspiring and the research first-rate, however, and you may have won the greatest part of the battle. Here's how you can unify your marketing goals and engage all sides of the campus.