Keystone Higher Education News: Content Marketing
5 Ways to Enhance College Recruitment Efforts
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5 Ways to Enhance College Recruitment Efforts
Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course, prospective student recruiters have always worn many hats...
Best Practices for Retargeting in Higher Education
Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their educational future. Making a good..
What's Up With WhatsApp? How the App is Changing Campus Dynamics
WhatsApp, a digital communications app that allows people to instant message one another through the internet without text messaging, is becoming an increasingly popular way for..
Does Your School Have Brand Ambassadors?
Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications coming into a college or university. Word of mouth..
How To Win Students' Attention During Their Gap Year
For many high school students today, it is common to take a "gap year" prior to commencing higher education. While the gap year is a time for discovery and new experiences, it is..
Why Virtual Campus Tours Work - Part 2
In our recent blog, we highlighted the benefits of the virtual campus tour, and now we'll explain ways to create them successfully. By understanding the latest technology,..
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