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Keystone Higher Education News: Content Marketing

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How to Make Your Virtual Graduation a Recruitment Opportunity

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments like high school or college graduations were forced online..

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How Student Motivations Should Alter Your College Marketing Strategies

Going to college has always represented opening your horizons regarding future opportunities and career fields usually reserved for college graduates. Today, when many businesses..

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5 Ways to Enhance College Recruitment Efforts

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course, prospective student recruiters have always worn many hats...

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Best Practices for Retargeting in Higher Education

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their educational future. Making a good..

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What's Up With WhatsApp? How the App is Changing Campus Dynamics

WhatsApp, a digital communications app that allows people to instant message one another through the internet without text messaging, is becoming an increasingly popular way for..

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Does Your School Have Brand Ambassadors?

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications coming into a college or university. Word of mouth..

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