News | Content Marketing

02/11/21 11:49

How to Make Your Virtual Graduation a Recruitment Opportunity

Education Content marketing Student recruitment Transfer students International education

The COVID-19 pandemic has had an immeasurable impact on the traditions and celebrations we once loved. Accomplishments like high school or college graduations were forced online..

28/10/21 10:42

How Student Motivations Should Alter Your College Marketing Strategies

Education Content marketing Higher education marketing Student recruitment International education Online education Social media for higher education Networking

Going to college has always represented opening your horizons regarding future opportunities and career fields usually reserved for college graduates. Today, when many businesses..

19/10/21 08:10

5 Ways to Enhance College Recruitment Efforts

Education Content marketing Higher education marketing International student recruitment International education Marketing automation Online education

Since the dawn of the Internet, the role of a college admissions professional has significantly changed. Of course, prospective student recruiters have always worn many hats...

07/10/21 07:30

Best Practices for Retargeting in Higher Education

Content marketing Higher education marketing Student recruitment International education Online education

Studies show that students tend to favor—meaning they both apply and enroll—universities that reach out to them to show an interest in their educational future. Making a good..

05/10/21 08:48

What's Up With WhatsApp? How the App is Changing Campus Dynamics

Education Content marketing Student recruitment Transfer students Education innovation International education Generation z Social media for higher education Networking

WhatsApp, a digital communications app that allows people to instant message one another through the internet without text messaging, is becoming an increasingly popular way for..

28/09/21 11:50

Does Your School Have Brand Ambassadors?

Student tips Content marketing Student recruitment Education innovation Generation z Online education Networking

Studies have long shown that word-of-mouth recommendations are some of the most lucrative ways to increase applications coming into a college or university. Word of mouth..