Cross-cultural communication is a multifaceted challenge for universities and schools looking to diversify and increase international enrollments. Understanding how different cultures react to and interact with marketing approaches while developing responsive communication strategies can help. Here's how you can identify the challenges, and find the right solutions.
While students may not realize it, many of their decisions about higher education start on social media. Every institution should have a social media strategy that will establish a strong brand presence, but how can you make the most of your efforts? Read on to find out how to optimize your strategies through individualized content.
A university is a complex beast, and potential students are a pretty varied bunch, too. Every potential recruit has their reasons for studying, and they may be most attracted to your particular institution for its facilities, its location, or its reputation, among countless other factors. Convince them that your academics are super-inspiring and the research first-rate, however, and you may have won the greatest part of the battle. Here's how you can unify your marketing goals and engage all sides of the campus.
From bachelor degrees to masters and MBAs, business education is going through an exciting period of flux during 2017, as learning methods, technology, and the business world alike adapt to changing times. Here's a look at some of the trends that are exciting students and bringing new depth to business schools around the world.
Just about everyone’s heard the phrase ‘Internet of Things' (IoT) bandied about over the past couple of years, but far fewer of us have a clear idea of what it actually means – or how it will affect our daily lives. This is an important question for students and university administrators because IoT technology poses both potential and pitfalls for college campuses. Read on to find out what savvy schools need to know.
If there is one quality that business, education, and technology share, it is the power to stay one step ahead of the trends of broader society. But technology is changing the way that students learn and schools educate, and business schools are ideally placed to not only lead the charge but to innovate the academic and business worlds. Here's how business schools can adapt, invent and benefit from technology.
For colleges and universities interested in recruiting new students, the NAFSA conference is a major event. But what makes NAFSA a key to successful marketing and recruiting? We have industry insight that will help you maximize the potential of your international recruitment strategies and make the right connections.
Africa's education landscape is opening up to new providers and new ideas. Students from a broad range of social and economic backgrounds are exploring the new freedoms offered by smart and feature phone technology, with the number of smartphone connections in Africa predicted to almost triple to 720m by the end of 2020. This suggests a range of new opportunities for education marketers. Read on to find out more about the opportunities posed by an increasingly mobile, digital and international Africa.
The value of role models is not to be underrated. Surprisingly, only 15% of full professors in European institutions are women, against a female employment rate of 36% working in universities overall. This suggests that if there is already a shortfall of women in academia, much more encouragement is needed to help them rise to the top. Only by working closely side-by-side can male and female academics alike find a fulfilling balance between professional success and family life. Here's a look at how Master's and MBA programs can encourage women to success in and outside of academia.