Higher Education News

Make the Most of Social Media with Individualized Content

3 min read

2017’s NAFSA conference took as its guiding theme ‘Expanding Community, Strengthening Connections’ – and few speakers illustrated the marketing...

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08.16.2017

Get the Academics on Your Side in University Marketing

2 min read

G. John Cole

A university is a complex beast, and potential students are a pretty varied bunch, too. Every potential recruit has...

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07.13.2017

What Are The Trends In Business Education?

3 min read

G. John Cole

From bachelor degrees to masters and MBAs, business education is going through an exciting period of flux during 2017,...

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07.03.2017

The Potential of Internet of Things on Campus

3 min read

G. John Cole

Just about everyone’s heard the phrase ‘Internet of Things' (IoT) bandied about over the past couple of years, but far...

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06.23.2017

How to Market and Capitalize on Summer Programs

3 min read

G. John Cole

If the 21st century promised to be ‘the moment’ for summer school programs, institutions have faced new challenges over...

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06.08.2017

How Can Business Schools Benefit From New Technologies?

3 min read

G. John Cole

If there is one quality that business, education, and technology share, it is the power to stay one step ahead of the...

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05.27.2017

Key Marketing Strategies that Help International Educators Make the Connection

3 min read

G. John Cole

For colleges and universities interested in recruiting new students, the NAFSA conference is a major event. Mark...

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