G. John Cole

John is a digital nomad and freelance writer for higher education and marketing publications. A native Englishman, he is always on the move but can most commonly be spotted in Norway, the UK and the Balkans.

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Why You Need to Upgrade Your Marketing in 2019

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Latest Posts

Why You Need to Upgrade Your Marketing in 2019

It is time to throw out the marketing rulebook - Generation Z is now entering college. While the youngest members of Gen Z are just starting primary school, the oldest are already..

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2018 in Review: What’s New for Higher Ed?

2018 was a busy year for the higher education sector.  And, as the year draws to a close, a review of some of the most pressing issues of the past twelve months can be the best..

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Increase Your International Appeal – Destination Marketing for Higher Education

You have a great school. You have smart, driven students and engaging professors. But is your institution a wonderful destination?

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Everything You Need to Know About Canadian Higher Education

The ICEF Workshop, one of the world’s “leading international education focused networking forums,” returns to Berlin this 4-6 November to bring education professionals up to date..

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How Do Higher Ed Marketers Connect in an Age of Disruption?

The American Marketing Association’s 2018 Symposium for the Marketing of Higher Education will take place in Orlando, Florida, from 4th to 7th November.

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International Recruitment Strategies for Oceania for 2019 and Beyond

In the Southern Hemisphere, the academic year starts in February 2019 – but for institutions, getting things ready for the new intake needs to begin much sooner. So what should..

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