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G. John Cole

John is a digital nomad and freelance writer for higher education and marketing publications. A native Englishman, he is always on the move but can most commonly be spotted in Norway, the UK and the Balkans.

Latest Posts

Why US Schools Should Be Recruiting International Student Athletes

Fewer US Gen Z students are participating in extracurricular sports in high school. Participation in baseball, basketball, football, and soccer has fallen 4% in 10 years among..

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Do You Know Where To Find Your Next Student Target Market?

In an age when your message can be heard instantly by almost anyone in the world – but is just as likely to be missed in the noise – targeted marketing is the surest way to make a..

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Why Higher Ed Needs to Better Prioritize Wellness

New studies are suggesting that modern students are facing increased stress and mental pressure, as the incidence of reported mental health issues on campuses rises. While..

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4 Study Modes to Watch in 2019 (and Beyond!)

Gone are the days where university students had only two potential study mode options – part-time or full-time. Nowadays, the advent of digital education has opened up a wide..

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Why You Need to Upgrade Your Marketing in 2019

It is time to throw out the marketing rulebook - Generation Z is now entering college. While the youngest members of Gen Z are just starting primary school, the oldest are already..

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2018 in Review: What’s New for Higher Ed?

2018 was a busy year for the higher education sector.  And, as the year draws to a close, a review of some of the most pressing issues of the past twelve months can be the best..

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