News

How to Market and Capitalize on Summer Programs

Education
23.06.2017

School's out for the summer...or is it? Here's why Summer School isn't just an addition to your university's academic calendar, but a real opportunity to recruit students and gain exposure.

How Can Business Schools Benefit From New Technologies?

Education
08.06.2017

If there is one quality that business, education, and technology share, it is the power to stay one step ahead of the trends of broader society. But technology is changing the way that students learn and schools educate, and business schools are ideally placed to not only lead the charge but to innovate the academic and business worlds.  Here's how business schools can adapt, invent and benefit from technology.

Key Marketing Strategies that Help International Educators Make the Connection

Education
27.05.2017

For colleges and universities interested in recruiting new students, the NAFSA conference is a major event. But what makes NAFSA a key to successful marketing and recruiting? We have industry insight that will help you maximize the potential of your international recruitment strategies and make the right connections.

Marketing Online Degrees: Why You Should Be Looking to Africa

Education
23.05.2017

Africa's education landscape is opening up to new providers and new ideas. Students from a broad range of social and economic backgrounds are exploring the new freedoms offered by smart and feature phone technology, with the number of smartphone connections in Africa predicted to almost triple to 720m by the end of 2020. This suggests a range of new opportunities for education marketers. Read on to find out more about the opportunities posed by an increasingly mobile, digital and international Africa.

How to Help Women Reach the Top of Academia

Education
15.05.2017

The value of role models is not to be underrated. Surprisingly, only 15% of full professors in European institutions are women, against a female employment rate of 36% working in universities overall. This suggests that if there is already a shortfall of women in academia, much more encouragement is needed to help them rise to the top. Only by working closely side-by-side can male and female academics alike find a fulfilling balance between professional success and family life. Here's a look at how Master's and MBA programs can encourage women to success in and outside of academia.

How to Accelerate the Transformation of Business Education

Education
22.04.2017

The ultimate test of the relevance of business education is that the schools themselves should be leading the way to change, producing tomorrow’s leaders of industry, and guiding the conversation on what is necessary and desirable for global prosperity. These are the main aims when we talk about acceleration of the transformation of business education. But what does this mean in practical terms? 

The Challenges of Graduate Students Enrollment in 2017

Education
18.04.2017

April is nigh, which means it’s time for NAGAP’s Annual Conference - the National Association of Graduate Admissions Professionals yearly gathering. The 30th anniversary of the admissions forum makes for a timely opportunity to take stock of the challenges and opportunities that recruitment professionals can enjoy in these changing times. Here's what's ahead for graduate admissions in 2017 and beyond.

The Role of Adaptive Learning Technology in Higher Education Marketing

Education
05.04.2017

The higher education marketing landscape is changing rapidly. A fantastic opportunity exists for recruiters to connect with high school students via the digital media to which they are constantly connected, if only these universities can find the right media and the right tone. Here's what you need to know about adapting and utilizing technology to and for your marketing strategies.

What Are The Upcoming Trends Of Higher Education In Asia Pacific?

Education
17.03.2017

On 20th March, Taiwan’s National Sun Yat-sen University will welcome visiting education professionals to the 12th annual conference of the APAIE – the Asia-Pacific Association for International Education.
Under the umbrella theme of ‘New Era, New Horizon, New Frontier Higher Education in Asia Pacific,' the conference will provide an opportunity to share ideas and strategies regarding globalization trends, international collaboration, student mobility, and the changing impact of digital media on international higher education. Here's an in-depth look at the regional trends and strategies for schools and admissions.

How Rural Recruitment Can Help Diversity in Higher Education

Education
06.03.2017

Students from a rural background have a lot to offer the modern university, and big institutions are just waking up to the enormous potential of this under-recruited demographic. Here's how you can maximize the potential of your rural recruitment efforts and ensure student success.