Higher education marketing is two-fold. First, marketing strategies are used to establish brand awareness. A university or school with a well-defined and recognizable brand will automatically attract more attention from students. But brand-visibility does not automatically translate into qualified applications or positive enrollment growth.
The ultimate goal of all higher education marketing strategies should be to enroll and retain qualified students who will succeed and promote their alma mater through their achievements. In short, good marketing strategies are self-perpetuating. The challenge comes not from the need to market to students, but from converting interest from marketing campaigns into real, quality enrollments.
Most schools and institutions are now employing a variety of techniques that allow them to reach out to students. And with modern analytical tools, these campaigns may appear successful. But all marketing techniques will fall short of enrollment goals if the university does not have an accessible and intuitive way to respond to enquiries generated by marketing campaigns or the means to build solid relationships with prospective students. Twenty-first-century students, who have grown up with instantaneous communication and an ever-widening array of interest-driven media, expect rapid, relevant responses.
This is why Keystone Academic Solutions provides you with an intuitive enrollment system that helps you maximize the potential of your marketing strategies and transform potential enquiries into successful enrollments. Keystone’s custom-built SmartHub makes student enquiry management easy, allowing you to collect, analyze, and quickly respond to all prospective students. You can customize your SmartHub to display engagements and analytics related to your target demographics, and create content that will help you communicate directly to students at every step of the enquiry and enrollment process. Keystone’s student enrollment tools allow you to take the guesswork out of the marketing and enquiry pipeline and ensures that when it comes to admissions, you and your prospective students are a perfect match.