What is student enrollment marketing and why does it matter? Student enrollment marketing is a collective strategy employed by institutions to attract and engage prospective students, and in today’s fast-paced, global academic environment university marketing strategies have a direct impact on not only enrollment, but recognition and retention. The prospective college students of the twenty-first century are different from earlier generations. They’re highly mobile. They are informed and connected, and they are more aware of (but less susceptible to) traditional marketing strategies. And, now more than ever, potential students expect a personalized, high-value experience. The demands of this new generation of students, both domestic and international, presents university marketing and enrollment departments with diverse challenges as well as exciting opportunities to connect with and explore new prospects.
Keystone Academic Solutions is on the front-line of twenty-first century student enrollment marketing. At Keystone we understand that modern enrollment marketing goes beyond recruitment. Our marketing solutions respond to the needs of universities from the identification process straight through to enrollment and retention, and the first step to retention is building a strong relationship with qualified enquiries.
With more than ten years in the industry, Keystone Academic Solutions has the insight and experience to help you create and nurture a productive relationship with students. Our marketing solutions invite students to communicate directly with admissions offices, while delivering quality information that helps students engage with your school from the start. We work with you to develop a marketing strategy that will optimize the visibility of your brand and target ideal candidates.
Of course, a positive engagement experience with qualified enquiries helps to establish a long-term relationship, but a successful marketing plan also depends on positive conversion rates. Keystone Academic Solution has the highest conversion rates in the industry, and our marketing solutions offer a variety of tools to maximize the potential of your outreach and our strategies concentrate on engaging with students at the earliest stages. We offer integrated analytics that give you the opportunity to identify successful campaigns. Keystone simplifies the marketing process and collects all the information in one easy-access system, allowing your admissions officers to respond quickly and efficiently to qualified students. Keystone’s enrollment marketing optimizes recruitment through design not chance, ensuring the maximum number of qualified enquiries reach the enrollment stage.