Recruitment and marketing are important issues in higher education, but the ultimate goal of both higher education marketing and higher education recruitment is to increase the number and improve the quality of student at higher education institutions. After all, a university or school is nothing without its students. Changing social and economic factors mean that recruiting and enrolling students have become increasingly difficult, particularly when it comes to the domestic markets of many countries. Still, students throughout the world have become more discerning in relation to the ROI of higher education, online education platforms have disrupted the exiting patterns of academic activities, and more students are opting for nontraditional approaches to earning degrees and professional credentials.
It is no surprise then that institutional admissions strategies have become more complicated and diverse. Colleges and universities are going to great expense to attract students, but recruitment strategies are only as good as their results and unless qualified prospective students enroll and complete their degrees, an extensive, high-cost recruitment plan is useless. Similarly, while some schools consider lowering their admissions requirements and standards to encourage applications, most higher education research suggest that this is counterproductive in both domestic and international student cohorts. It is important to remember that the actual goal of enrolling students is retention, which produces a much larger ROI for both the school and the successful students. Universities with positive growth in student enrollment and high rates of student retention are able to provide the best services, programs and resources, which in turn attracts more qualified students and increases the overall profile of the school.
At Keystone Academic Solutions, we understand that the key to optimal student enrollment and retention starts long before a student applies to a university. Students find programs listed on our intuitive website through non-branded searches, which means that Keystone helps universities connect with qualified students at the earliest stage in their search. This allows you to connect with your prospective students from the beginning, ensuring that they receive all of the relevant information and support they will need to successfully enroll, matriculate, and eventually graduate from your institution. Keystone’s adaptive enrollment strategies are tailored to the needs of your school. They simplify the student engagement process and help you meet your enrollment goals so that can focus on fostering a long-term relationship with your new students.
What is student enrollment marketing and why does it matter? Student enrollment marketing is a collective strategy employed by institutions to attract and engage prospective students, and in today’s fast-paced, global academic environment university marketing strategies have a direct impact on not only enrollment, but recognition and retention. The prospective college students of the twenty-first century are different from earlier generations. They’re highly mobile. They are informed and connected, and they are more aware of (but less susceptible to) traditional marketing strategies. And, now more than ever, potential students expect a personalized, high-value experience. The demands of this new generation of students, both domestic and international, presents university marketing and enrollment departments with diverse challenges as well as exciting opportunities to connect with and explore new prospects.
Keystone Academic Solutions is on the frontline of twenty-first century student enrollment marketing. At Keystone we understand that modern enrollment marketing goes beyond recruitment. Our marketing solutions respond to the needs of universities from the identification process straight through to enrollment and retention, and the first step to retention is building a strong relationship with qualified enquiries.
With more than ten years in the industry, Keystone Academic Solutions has the insight and experience to help you create and nurture a productive relationship with students. Our marketing solutions invite students to communicate directly with admissions offices, while delivering quality information that helps students engage with your school from the start. We work with you to develop a marketing strategy that will optimize the visibility of your brand and target ideal candidates.
Of course, a positive engagement experience with qualified enquiries helps to establish a long-term relationship, but a successful marketing plan also depends on positive conversion rates. Keystone Academic Solution has the highest conversion rates in the industry, and our marketing solutions offer a variety of tools to maximize the potential of your outreach and our strategies concentrate on engaging with students at the earliest stages. We offer integrated analytics that give you the opportunity to identify successful campaigns. Keystone simplifies the marketing process and collects all the information in one easy-access system, allowing your admissions officers to respond quickly and efficiently to qualified students. Keystone’s enrollment marketing optimizes recruitment through design not chance, ensuring the maximum number of qualified enquiries reach the enrollment stage.
Higher education marketing is two-fold. First, marketing strategies are used to establish brand awareness. A university or school with a well-defined and recognizable brand will automatically attract more attention from students. But brand-visibility does not automatically translate into qualified applications or positive enrollment growth.
The ultimate goal of all higher education marketing strategies should be to enroll and retain qualified students who will succeed and promote their alma mater through their achievements. In short, good marketing strategies are self-perpetuating. The challenge comes not from the need to market to students, but from converting interest from marketing campaigns into real, quality enrollments.
Most schools and institutions are now employing a variety of techniques that allow them to reach out to students. And with modern analytical tools, these campaigns may appear successful. But all marketing techniques will fall short of enrollment goals if the university does not have an accessible and intuitive way to respond to enquiries generated by marketing campaigns or the means to build solid relationships with prospective students. Twenty-first-century students, who have grown up with instantaneous communication and an ever-widening array of interest-driven media, expect rapid, relevant responses.
This is why Keystone Academic Solutions provides you with an intuitive enrollment system that helps you maximize the potential of your marketing strategies and transform potential enquiries into successful enrollments. Keystone’s custom-built SmartHub makes student enquiry management easy, allowing you to collect, analyze, and quickly respond to all prospective students. You can customize your SmartHub to display engagements and analytics related to your target demographics, and create content that will help you communicate directly to students at every step of the enquiry and enrollment process. Keystone’s student enrollment tools allow you to take the guesswork out of the marketing and enquiry pipeline and ensures that when it comes to admissions, you and your prospective students are a perfect match.
"Keystone Academic Solutions' service has been very useful for promoting our University programs around the world and increasing the number of students who could be interested in studying in Catania. We would certainly recommend Keystone's service to other universities who want to increase their international visibility.”