Recruitment and marketing are extremely important when it comes to increasing the number of students and improving the quality of students at higher education institutions. A university or school is nothing without its students.
Changing social and economic factors mean that recruiting and enrolling students have become increasingly difficult for many institutions, especially in recent times. There are other factors that make it difficult to enroll students like online degrees, non-traditional paths to earning degrees, and professional accreditations.
Admission strategies are complex and ever-changing, but universities that focus on quality student enrollment and those that can maintain high rates of student retention are able to provide the best services, programs, and resources, which in turn attracts more qualified students and increases the overall profile of the school.
At Keystone Education Group we understand that the key to optimal student enrollment and retention starts long before a student applies to a university. Students find programs listed on our intuitive website through non-branded searches, which means that Keystone helps universities connect with qualified students at the earliest stage in their search, and beyond.
This allows you to connect with your prospective students from the beginning, ensuring that they receive all of the relevant information and support they will need to successfully enroll, matriculate, and eventually graduate from your institution.
Keystone’s adaptive enrollment strategies are tailored to the needs of your school. They simplify the student engagement process and help you meet your enrollment goals so that can focus on fostering a long-term relationship with your new students.
Student enrollment marketing is a collective strategy employed by institutions to attract, engage and nurture prospective students, and in today’s fast-paced, global academic environment, university marketing strategies have a direct impact on not only enrollment, but recognition and retention.
The prospective college students of the twenty-first century are different from earlier generations. They’re highly mobile. They are informed and connected, and they are more aware of (but less susceptible to) traditional marketing strategies. And, now more than ever, potential students expect a personalized, high-value experience. The demands of this new generation of students, both domestic and international, presents university marketing and enrollment departments with diverse challenges as well as exciting opportunities to connect with and explore new prospects.
Keystone is on the front-line of twenty-first century student enrollment marketing. At Keystone, we understand that modern enrollment marketing goes beyond recruitment. Our marketing solutions respond to the needs of universities from the identification process straight through to enrollment and retention, and the first step to retention is building a strong relationship with qualified enquiries.
With more than ten years in the industry, Keystone Education Group has the insight and experience to help you create and nurture a productive relationship with students. Our marketing solutions invite students to communicate directly with admissions offices, while delivering quality information that helps students engage with your school from the start. We work with you to develop a marketing strategy that will optimize the visibility of your brand and target ideal candidates.
Of course, a positive engagement experience with qualified enquiries helps to establish a long-term relationship, but a successful marketing plan also depends on positive conversion rates. Keystone's marketing solutions offer a variety of tools to maximize the potential of your outreach activities. We offer integrated analytics that give you the opportunity to identify successful campaigns. Keystone simplifies the marketing process and collects all the information in one easy-access system, allowing your admissions officers to respond quickly and efficiently to qualified students. Keystone’s enrollment marketing optimizes recruitment through design not chance, ensuring the maximum number of qualified enquiries reach the enrollment stage.
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