The higher education sector creates unique challenges for marketers. While universities and schools report that some traditional marketing techniques, like open days, are still successful methods of recruiting and marketing to potential students, most higher education institutions find that digital marketing strategies have become the most effective means of reaching out to prospective students. And traditional marketing events still need to be advertised, which means that even analogue approaches end up needing online, digital tools to maximize exposure and results.
With the majority of higher education institutions utilizing at least one form of digital communication to market their programs and brand, higher education marketing software is an essential tool for modern university promotions. Universities and schools need marketing software that is designed for the utility and responds to the unique demands of higher education promotional strategies.
When you partner your school or department with Keystone Academic Solutions, you gain access to our powerful, intuitive software that lets you identify and target the students who are most likely to enroll in your institution. Our custom-built Smart Hub contains all of the tools you will need to create dynamic, successful marketing campaigns based on your chosen demographics. With Keystone, you can focus your marketing strategies on geographic areas, age groups, and search interests, and you can track your success in real time.
Your individualized marketing software from Keystone Academic Solutions provides all the solutions you need, and it easily integrates with any existing systems or software platforms you already employ. Keystone’s software solutions put you in control and let you decide the future of your promotion and marketing success.
"Keystone Academic Solutions provide us with a superb international exposure for our programs in our campuses in Brazil, Italy and Spain. They help us reach our enrollment goals in the post-graduate international market. In addition, the customer service and support is outstanding. I would highly recommend Keystone.”