What is the biggest trend in twenty-first century higher education? In a word – marketing. In the last ten years, more and more schools and institutions have begun to focus their efforts on marketing to attract prospective students. Higher education marketing is crucial to enrollment and retention, but it is also an important component to higher education branding. Brand creation is now a core function in most university and institution marketing departments, and schools are committing more time and more money to ensure that their brand is visible, engaging, and credible. But marketing to prospective students is not easy and it can be difficult to successfully communicate an institutional brand without a good marketing strategy and experience selecting the many tools available. It is easy to find examples of poorly managed attempts at branding (or rebranding) or marketing campaigns that fell flat, and even competent university in-house marketing teams can struggle to identify the ideal ways to optimize their brand’s exposure. That is where Keystone Academic Solutions can help. With more than ten years in higher education marketing we have the experience and vision to maximize the potential of your school’s brand and your marketing budget.
Keystone Academic Solutions takes the guesswork out of higher education marketing and provides you with a custom-built, intuitive marketing platform that responds directly to the needs of your institution. Our trusted marketing system starts with a grassroots approach, establishing your brand where it matters most – in organic search results. With Keystone, you can improve your brand recognition and visibility, while simultaneously gaining traction in unbranded searches. Because Keystone ranks in on all major search engines, promoting your school on Keystone’s established listings allows qualified students from all over the world to find and engage directly with your institution. And with more than 42 million student visitors per year, your program is guaranteed maximum visibility.
In addition to providing the highest conversion rates in the industry, Keystone’s unique marketing approach offers a variety of creative, authentic outreach efforts that appeal directly to your target student base. Our marketing strategies allow you to focus your efforts on the areas and demographics with the most potential and relevance, and our system offers immediate insight into the success of your campaign. More importantly, Keystone understands that successful marketing campaigns require a clear, distinct goal and establish authentic interactions with students. Our dedicated team helps you to choose the ideal package for your marketing needs, leaving you free to engage prospective students and encourage their academic dreams.
Higher education marketing has exploded in recent years, and with the growing need to use effective marketing strategies in higher education comes a seemingly endless stream of firms and agencies offering marketing services to universities and schools. Higher education marketing firms should be the ideal way to maximize the potential of your school’s marketing capabilities, but with so many to choose from selecting a firm that will meet all your needs, fulfill your goals, and fit your budget can be as daunting as marketing without assistance.
The need to recruit diverse and qualified students also means that universities and schools around the world must commit more time and resources to marketing their institutions to students, both domestic and international. And because higher education is a service industry, establishing and maintaining a relevant and reputable brand relies on a variety of factors. Furthermore, because these institutions often act as an umbrella for a wide array of semi-autonomous and loosely affiliated faculties, departments, interests, and individuals, it can be difficult to clearly market the entirety of a university or school with one single strategy.
In many cases, individual departments aim to develop marketing strategies that are relevant and productive within the context of their own goals. Or a university's overarching marketing concept becomes diluted when interpreted across the array of faculties. When universities and schools are faced with such complex marketing challenges, higher education marketing firms can offer the structure and organization needed to manage conflicting demands, and Keystone Academic Solutions provides marketing firms with the necessary insight and tools to develop successful marketing strategies.
Keystone’s global team are international student marketing specialists with more than a decade in the field. Our goal is to provide innovative and practical solutions for higher education institutions and agencies. We custom-build marketing tools using real, relevant data and develop strategies that apply directly to your needs.
Keystone Academic Solutions offers a wide range of full-service marketing tools for schools of all sizes and we work directly with marketing agencies to implement solutions. Exclusive services like Traffic Booster ensures that programs reach students with relevant interests, and our made-to-order Highlights boost exposure of specific programs or departments with custom content. We listen to your needs and adapt to changes in your goals and circumstances. Our searchable database is designed to attract organic searches from highly qualified students, which means that only the most promising enquiries reach admissions office where they convert from prospective students to successful graduates. And if the potential of trusted non-branded search results isn’t enough, our skilled marketing team knows what resonates with modern students. We understand that twenty-first-century students look for value and individual attention. With that in mind, Keystone’s marketing tools employ a combination of insightful strategy and creative content to ensure that students have a positive engagement from their first click through to when they arrive on campus.
Alongside traditional academic structures and instructional methods, many institutions now offer extensive online and distance-learning opportunities. Online degree and certification programs have moved beyond an emerging market to become one of the most popular and lucrative higher education sectors. And on the other side of the spectrum, increased student mobility and the emphasis on international experience as a crucial part of higher education means that foundation, preparatory and pathway programs have become an essential feature of globally-minded higher education institutions around the world.
Like traditional on-campus offerings, online and pathway programs are aimed at specific student groups and require custom marketing strategies to ensure that the right students find the right programs. While online programs are often marketed to non-traditional students looking to complete a degree or develop professional skills, pathway programs seek to identify and enroll international students at the earliest point in their higher education plans, often before these students have completed secondary education.
To further complicate the issue, many online and pathway programs are designed and operated by program management providers, who work in conjunction with campus-based institutions to provide targeted services for specific student demographics. These new online and pathway programs provide ideal academic solutions for students, but the collaboration of brick-and-mortar institutions and online program management agencies brings new challenges to the student recruitment and marketing sector, and both program management agencies and schools can benefit from specialized services.
At Keystone Academic Solutions our higher education marketing specialists consult with program management providers and schools to develop marketing solutions that cater to the specific needs of many institutions and departments simultaneously. Keystone's multilingual services make it simple to establish a university or program’s brand across the global market and our exclusive Geo Targeting and Lingua services allow you to focus your marketing and recruitment strategies within ideal geographic and demographic areas. Our recommendations for media campaigns and marketing strategies have the combined expertise of our international team of marketing advisors, and with more than a decade in higher education digital marketing, Keystone can offer the best conversion rates and most accurate lead generation in the industry.
Since 2002, Keystone Academic Solutions has been a leader in the global higher education marketing sector. Schools and programs featured in our listings receive the most qualified enquiries because they appear in organic search results, and Keystone's custom-built marketing packages fit institutions and education providers of all sizes. Whether you want to increase exposure of a handful of programs or need to establish the brands of dozens of schools, Keystone provides the tools and knowledge to solve your marketing needs.
Digital strategies have become a standard in higher education marketing. Universities and institutions around the world report that they are now devoting much if not the majority of their marketing resources to online and digital solutions. In fact, the shift towards digital marketing is one of the most consistent trends in the higher education sector. Digital marketing offers a wealth of mediums for outreach. Institutional websites are now requisite for connecting with and serving students, both prospective and active, and many colleges and universities are engaging with social media as a means of reaching students on their own terms.
A dynamic online presence, as well as user-friendly interfaces and relevant promotions are essential to creating a positive, responsive brand statement for higher education. Alongside well-developed institutional websites, email marketing is one of the most effective higher education marketing strategies. Email has completely disrupted traditional postal-based marketing tools within the higher education sector. And while social media is a dominant medium of communication for most millennials, modern students still rely on and trust email for formal correspondence with universities and schools.
Email marketing can be a valuable tool for brand identity and student recruitment. Successful higher education email marketing campaigns are built on well-established goals that present a clear, engaging message. It sounds straightforward, but email marketing campaigns can be difficult to coordinate and optimize, with cumbersome but essential tasks like identifying recipients, constructing an email list, and facilitating distribution consuming time and effort. And once a school has launched an email campaign, analyzing results and answering responses becomes an additional challenge.
In addition to promoting your brand through organic search results, Keystone Academic Solutions offers a robust email marketing service that allows you to target specific demographics using our extensive student database. Direct Email Marketing from Keystone streamlines your digital campaigns, making it easy to engage with qualified students at home and around the world. Our in-depth analysis tools let you see real-time statistics about the success of your campaign, and Direct Email Marketing allows you to decide when and how you respond to enquiries. Because we take the hassle out of digital campaigns, Direct Email Marketing with Keystone gives you the time to develop creative engagements that produce results.
Marketing is essential to the growth and development of higher education institutions. Colleges and schools, regardless of size, prestige or location, want to attract and retain the best and most suitable candidates, and successful enrollment starts with good marketing strategies. Higher education marketing helps to establish a specific brand identity that will allow the right students to identify and connect with the right school and ensures that prospective students have the best possible chance to enroll and, eventually, graduate.
Successful students are a university’s most valuable marketing tool, but schools should not rely on prominent alumni as their only marketing strategy. College student demographics are changing rapidly, and higher education marketing needs to be reactive and in touch with current trends. And to do so, you need insight and industry expertise.
Keystone Academic Solutions is a world leader in higher education marketing services. Our marketing specialists offer your institution access to more than a decade of experience in digital marketing strategies, and we focus on designing custom marketing plans for every school. Keystone helps you identify potential student markets that will provide your university with the best prospective graduates. Our intuitive marketing tools allow you to create engaging marketing campaigns that draw in the right students for your programs.
Most importantly, Keystone works with you. Our advisors are able to anticipate changes in student enrollment and marketing trends, giving your marketing and recruitment efforts an industry-leading edge and boosting your exposure in relevant areas. Schools that work with Keystone attract the most qualified student enquiries because we utilize organic non-branded searches. Students trust our services because they match their needs and interests, which means that when students contact your admissions offices, they are already prepared to enroll. Keystone’s marketing services can be tailored to any institution or budget, and our flexible marketing tools let you control the direction of your campaigns. Whether you want to explore a new geographic market, target specific language groups, or contact students directly about their academic interests, Keystone has the marketing services you need.
The higher education sector creates unique challenges for marketers. While universities and schools report that some traditional marketing techniques, like open days, are still successful methods of recruiting and marketing to potential students, most higher education institutions find that digital marketing strategies have become the most effective means of reaching out to prospective students. And traditional marketing events still need to be advertised, which means that even analogue approaches end up needing online, digital tools to maximize exposure and results.
With the majority of higher education institutions utilizing at least one form of digital communication to market their programs and brand, higher education marketing software is an essential tool for modern university promotions. Universities and schools need marketing software that is designed for the utility and responds to the unique demands of higher education promotional strategies.
When you partner your school or department with Keystone Academic Solutions, you gain access to our powerful, intuitive software that lets you identify and target the students who are most likely to enroll in your institution. Our custom-built Smart Hub contains all of the tools you will need to create dynamic, successful marketing campaigns based on your chosen demographics. With Keystone, you can focus your marketing strategies on geographic areas, age groups, and search interests, and you can track your success in real time.
Your individualized marketing software from Keystone Academic Solutions provides all the solutions you need, and it easily integrates with any existing systems or software platforms you already employ. Keystone’s software solutions put you in control and let you decide the future of your promotion and marketing success.
Digital marketing has taken the world by storm, and the higher education sector is no exception. Most universities and institutions now report that they are using digital marketing in some capacity to engage with students and reach potential applicants. And increasingly, higher education providers are reporting high levels of success from their digital marketing campaigns. But digital marketing is constantly evolving and modern students are more aware of online marketing techniques, making them more difficult to engage. Most school marketing departments understand that digital marketing techniques need to be user-friendly and easily accessible on both smartphones and computers, but which marketing strategies give the best results?
The short answer is that they all do. One of the biggest advantages of digital marketing, and the key to its success, is that marketing through digital mediums allows for personalization and creativity on a scale never before imagined. With digital marketing, you can react and respond to emerging trends and engage with students directly. But with so many digital marketing tools to choose from, it can be difficult to identify the most relevant approaches for your individual needs, leaving university marketing professionals frustrated by a surplus of options. That’s where Keystone Academic Solution’s experience can make your digital marketing frustrations disappear.
Keystone Academic Solutions has been using digital strategies to market to students since 2002. Students trust our content to be informative and relevant, because they find schools listed on our site organically, through non-branded search results. Modern students are less responsive to traditional marketing techniques, but still expect their prospective schools to reach out to them through digital media. Keystone offers all the tools you need to engage with the students you want to enroll. In addition to appearing at the top of students organic search results, Keystone offers you access to the most effective digital marketing products and strategies. We utilize email marketing, social media, high-quality original content, SEO and data analysis to bring the most qualified students directly to your programs. Our custom-built school profiles and program pages are designed to engage students on a personal level, and our carefully crafted content leverages your brand so that you have the most visibility in all the right areas.
Marketing is an intrinsic part of the higher education sector and the overarching goal of higher education marketing is to improve and diversify the school’s student body. In order to achieve this goal, Universities need to attract and retain the right students, and those students need information that helps them find the right school. But in recent years, the methods and scope of marketing in higher education has changed dramatically.
There has been a dynamic shift away from traditional marketing strategies that were once the mainstay of higher education marketing. Higher education institutions are finding that once-reliable methods, like television and radio advertisements, postal campaigns, and alumni referrals are less effective and cost-inefficient compared to more modern, digital marketing techniques. In fact, most higher education institutions now report that the majority of their marketing efforts utilize online and digital strategies to establish their brand and engage with prospective students.
Another revolutionary development in higher education marketing is the advent of social media as a platform for both marketing and communication. Modern students, whether they are seventeen or seventy, are more connected than ever. Social media, email, blogs, and digital video are increasingly viable outlets for university marketing. In order to establish a strong brand presence, universities and colleges need to utilize user-friendly, reactive digital resources that draw in students and provide reliable and relatable information that connects the right student with the right school.
Keystone Academic Solutions provides your institution with a custom-built platform from which to launch or grow your brand identity. Students find schools and institutions listed on Keystone’s multilingual websites through organic search results. But Keystone’s services are not limited to our interactive program and profile listings. We use our experience in higher education marketing to help you establish and develop your school’s brand profile with individualized marketing tools that cater specifically to your goals. Lingua lets schools looking to expand their international student bodies target specific linguistic demographics and maximize their brand presence in specific countries and regions. Our Traffic Booster makes sure your programs receive ideal visibility, and you can use Geo Targeting to ensure that you get noticed in the right markets.
Keystone can also help you develop creative engagements that let students connect with your school on a personal level. Students have been relying on Keystone to provide genuine information about higher education providers since 2002, and our well-established social media presence means that programs and schools we promote get maximum exposure where it matters. When you trust Keystone with your marketing campaigns, you can expect to receive highly qualified enquiries that will deliver the results you need.
“As an international business higher education institution, European University needs the appropriate tool to promote our programs worldwide. Keystone Academic Solutions provides just that tool."