While Millennials have certainly captured the spotlight in recent discussions about generational differences, they’re far from the only demographic that matters today. When it comes to the outlook for higher education, in fact, another generation stands to have a major impact. We’re talking about “Generation Z,” AKA people born between the early 1990s and the mid-2000s who are now between 5 and 19 years old. What do these up-and-comers prioritize when it comes higher ed? Here’s a closer look at five key questions that will inform international recruitment moving forward.
Last month, higher education professionals from around the world met at the annual APAIE Conference and Exhibition in Singapore. The ‘gateway to Asia’ was an ideal destination for APAIE 2018’s guiding theme: ‘The Impact of the Fourth Industrial Revolution on Higher Education in the Asia Pacific.' Delegates were keen to learn how regional economic growth and a swelling middle class are making that gateway an interesting route for international student traffic heading into and out of Asia. Read on to find out how this dynamic region is shaping the future of international student recruitment and the international education sector in and outside the Asia Pacific.
Graduate recruitment marketing is a fast-changing landscape. While it's important to sustain strong foundations, future-proofing your approach means discovering - and developing - vital new strategies for the year - and years - to come. Read on for a breakdown of some forward-thinking techniques you can learn and implement to make sure that your student recruitment plan is ready for 2020 and beyond.
Online education is one of the fastest-growing education sectors in the world and institutions all over the world are joining the digital learning sector. It’s one thing to offer online courses and degrees, but it’s another thing to know how to make sure your digital offerings are enrolling the best and brightest. Because, whether your students study online, on campus or a combination of both, your goal should be happy, successful graduates. Read on to find out the best strategies for marketing your online degrees to the right students.
Attracting students -- more precisely, the right students -- is essential to the survival of any higher education institution in the United States. Which begs the question: How is it going? Read on for a closer look at the latest trends in undergraduate enrollment, along with challenges and opportunities within the sector.
A new year means new opportunities and new trends. January is a great time to reflect and take stock of the previous year and how we can apply what we learned from 2017 to the future. 2018 is poised to be an exciting year in international education with long-range potential. Institutions that are looking to develop in harmony with underlying social and demographic trends will not only establish their recruitment strategies for 2018 – they will set the tone for 2019 and the decade ahead.
"A rose by any other name would smell as sweet,” Juliet proposed in Romeo and Juliet. Shakespeare’s implication? That names don’t matter or affect what things really are. While this is a noble proposition, it’s also one that doesn’t necessarily hold up in every situation. Case in point? The degree to which titles matter when marketing academic programs to international students. Here's a closer look at the issue and some tips for marketing to international students.
Global higher education is always changing. While student mobility continues to increase, the wheres and whys of international student recruitment shift according to international and domestic politics, economic growth and development, and new education technologies and opportunities. Here's a glimpse into some of the factors affecting international student trends and what these student trends could mean for the future of global higher education.
Nobody talks much about the pre-admission stage of student recruitment, but in fact, it is one of the most sensitive moments in the recruitment process. Here's what you need to know to make sure that your pre-admission strategy is ready to take on the challenges of student recruitment in 2018.
The role of community colleges in the development of local communities in the US is regularly celebrated in the news. And while community colleges may cater to local students, many of these institutions are also committing to international student recruitment. Here's a look at why community colleges are actively recruiting international students and how internationalizing your community college can benefit both domestic and international students.