What’s in a Name: Are Your Program Titles Hitting the Mark with International Students?


"A rose by any other name would smell as sweet,” Juliet proposed in Romeo and Juliet. Shakespeare’s implication? That names don’t matter or affect what things really are. While this is a noble proposition, it’s also one that doesn’t necessarily hold up in every situation. Case in point? The degree to which titles matter when marketing academic programs to international students. Here's a closer look at the issue and some tips for marketing to international students.

Education Actors: Keep an Eye on These 4 Countries


Global higher education is always changing. While student mobility continues to increase, the wheres and whys of international student recruitment shift according to international and domestic politics, economic growth and development, and new education technologies and opportunities. Here's a glimpse into some of the factors affecting international student trends and what these student trends could mean for the future of global higher education.

The Importance of Pre-Admissions in Your Recruitment Strategy


Nobody talks much about the pre-admission stage of student recruitment, but in fact, it is one of the most sensitive moments in the recruitment process. Here's what you need to know to make sure that your pre-admission strategy is ready to take on the challenges of student recruitment in 2018.

Why Community Colleges are a Good Fit for International Students

Study Abroad

The role of community colleges in the development of local communities in the US is regularly celebrated in the news. And while community colleges may cater to local students, many of these institutions are also committing to international student recruitment. Here's a look at why community colleges are actively recruiting international students and how internationalizing your community college can benefit both domestic and international students.

How to Create New Academic Routes to Your University

Study Abroad

This week we celebrate International Education with a look at an innovative approach to international student recruitment.  While traditional marketing tactics may center on undergraduate, or even graduate students.  But thinking less about college-ready and more about college-prep.  Creating diverse and adaptable new routes to your university could be the key to reaching a whole new group of students.  Here's what we know about college preparatory programs for international students.

Time To Think About Generation Alpha


American millennials birth approximately 9,000 babies every day! And those babies - Generation Alpha - won't be babies for long.  Like everything else in the twenty-first century, higher education strategy has to react quickly - and predict the future.  Is your strategy ready for Generation Alpha?  Here's what you need to know.

Have You Optimized Your Spanish Language Strategy?

International News

Spanish is the most commonly spoken Romance language on the planet, and has the third largest population of speakers, after English and Mandarin.  For twenty-first-century students, learning Spanish presents a wide variety of opportunities, but for many students learning Spanish is about more than grammar or conversation - modern students want to learn in Spanish, and develop skills specific to Spanish-language cultures.  So, how do potential students decide to study in Spanish, and how can you optimize your marketing strategies to attract the most promising ELSE students to your programs? Read on to find out how to increase international enrollment and market to the right students.

How to Close the Gender Gap in Computer Science


Although there have been major strides forward in recent years, women are still woefully underrepresented in many strategic STEM fields.  In computer science, a field pioneered by women like Ada Lovelace and Grace Hopper, female enrollment is not only low - it may even be declining.  Research suggests a myriad of ways to increase female engagement in computer science and STEM, and universities can be at the forefront of this with smart enrollment strategies and innovative approaches to curriculum and marketing.  Today we celebrate International Day of the Girl Child with a look at how universities can support the current generation and create a foundation for girls of the future. 

How to Recruit, Communicate With and Counsel International Undergraduate Students and their Parents

Study Abroad

A recent report from the National Association for College Admission Counseling (NACAC) suggests that counselors at US colleges and universities will benefit from multicultural competency training and other forms of professional development to more sensitively respond to the needs of the growing international student population. Here's how you can develop concrete strategies that will ensure good communication with your international recruits.

The Challenges of Cross-Cultural Communication in Higher Education Recruitment


Cross-cultural communication is a multifaceted challenge for universities and schools looking to diversify and increase international enrollments.  Understanding how different cultures react to and interact with marketing approaches while developing responsive communication strategies can help.  Here's how you can identify the challenges, and find the right solutions.